Don't be surprised if you see more (and possibly larger) exclusives surface in the near future. Streaming providers clearly hope you'll subscribe to hear your favorite stars in a new way, but Apple, Sony and others also benefit by spurring sales of earbuds and other hardware. The deal comes just days after David Bowie's estate made later albums available on a trio of services in Sony's 360 Reality Audio format, and shows how spatial audio has become a significant battleground. Dolby Atmos playback is automatic with recent AirPods and Beats earphones, but you can manually enable the format for Android or compatible third-party audio gear. The move doesn't necessarily require new hardware. You might need to switch services if you want to listen to 2014 Forest Hills Drive or The Off-Season with a more immersive soundstage. Cole has made Apple Music the exclusive home for spatial audio mixes (in this case, Dolby Atmos) of his full catalog. The standout track in the three-song series that J. Coles musical influences include Tupac, Eminem. He raps about the complexity of being Black with a White mother, then taking it further and contemplating how hard it must have been for his brother, who is black, but looks white. Cole is as honest and introspective as ever. Artists and technology companies are more determined than ever to use 360-degree audio as a hook to draw you in. Cole is the first rapper in 25 years to have an album go platinum without any big guest collaborators. On Omen’s 'Mama Told Me' from his Afraid Of Heights mixtape, J.
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